Trulieve Marketing

Paving the way for a more “ahhhh…”-filled future.

"It's Not Just For Parties."

  • Creative Brief Write-up

    To make the best recommendations for strategy, I needed to conduct a through analysis of the current market situation and use empirical evidence to support my plan. This document is a complete writeup of the primary research used to formulate the basic concepts of my marketing strategy. It also previews the target audience segment, positioning, and key deliverables to fulfill the goals of the campaign.

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  • Marketing Strategy Presentation

    This presentation is my final strategy recommendation for Trulieve, presented to the CMO in December 2022. It's contents were informed by audience analysis studies, polling, average DMA performance, and some unique out-of-the-box strategies that I believe would draw more attention to Trulieve and the cause of cannabis legalization through eye-catching, but NOT provocative, marketing material.

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