The Krony
Turn your can coolers into collectible art.
Marketing and Advertising
-
"Making Memories" Short Ad
The concept behind this ad was to show how using The Krony to display memories can allow for greater connection and storytelling opportunities between friends and family. This ad resulted in a 30% uptick in engagement on all social platforms, especially for targeted audiences on Facebook.
-
"What a mess!" Short Ad
This ad showcases the real-world application of Krony devices - everyone has a drawer full of miscellaneous items that can be turned into beautiful collectible art that celebrate memories. The ad resulted in a 15% uptick in engagement across all platforms.
-
Bloomington Apartment Complex Flyer
Later into my tenure with the organization, a new investor with ties to the Indiana rental and housing market joined the team. We saw his connections as a perfect opportunity to get Krony branding and devices out into people's homes, plus giving them an opportunity to purchase additional devices at a discount. Flyers were distributed in each apartment complex during tenant turnover times.